18 Ways To Boost Holiday Sales

20 Ways to Boost Your Holiday Sales

20 Ways to Boost Your Holiday Sales

‘Tis the season! The holiday shopping season is underway and it’s definitely looking a bit different than years past. That means we may have to work a bit harder for our sales, but there are two things that are really going to help direct sellers out this year. For one, with so many restrictions on what can be open and store capacities, along with people staying home to stay healthy, even more people are looking at doing most, if not all, of their holiday shopping online. The other thing is that with the economy the way it is due to the pandemic, there’s a huge push to shop small and shop local. People are wanting to help small businesses out, rather than WalMart, Target and Amazon. These two factors can help you, but you need to put some thought and more work into your holiday sales strategies this year. So, I’ve come up with a list of 20 ways to boost your holiday sales.

  1. Ask. This is the MOST important thing I can tell you. It’s also the FORGOTTEN thing. Ask people to book a party or make a purchase. They aren’t always going to come to you, they aren’t always going to see your social media posts. Connect with people one on one and ASK.
  2. Have extra hostess rewards. Most companies will have a hostess rewards program, but put it out there that if people book in time to hold a party for holiday shipping, they’ll get something extra from you, above and beyond what the company does. It doesn’t have to be anything that’s going to break the bank and have a goal of sales needed during the party but offering a little extra incentive would be a good idea this year.
  3. Help people shop. One of the things I’ve noticed about many (not all!) direct sales companies websites is they’re kind of a pain to actually shop on. I can’t find what I want, I don’t know what’s there so not sure what to look for, too many options, not user friendly, etc. People don’t want shopping to be work. Talk with people, get an idea of who they’re shopping for and give them some ideas. Send them an invoice and place the order for them. You do the work, let the customer be lazy.
  4. Send holiday cards/letters out now. Don’t wait until December. Do it now so that when they’re thinking about shopping, you’re on their mind. If you can include sample or a flyer with items perfect for gifting, that’s even better. And do this by physical mail. You can send emails, texts or messages too, but ALWAYS send out physical cards to your customers!
  5. Make up gift baskets for your customers to purchase. A few products that go well together, in a cute box or basket you pick up at the dollar store works great. They don’t even have to be all your company’s products (check your company’s policies on this). You could put fuzzy socks with a foot cream, gloves in a hand cream, baking mixes with rubber spatulas, and apron. Do options at different price points, offer shipping to the customer or the person receiving the gift.
  6. Offer gift wrapping and shipping services. If your company doesn’t offer this directly, offer it yourself. You can charge an extra fee. Simply have the items shipped to you, wrap and ship out to the customer or the giftee.
  7. Join online vendor events. I know this is a rough year for many of the holiday vendor and craft events. So many have cancelled. But online events are still going on. This is another way way to boost your holiday sales. Get in on those. Make sure it’s a reputable even that is well-run. Like mine 🙂 Click here to get 6 events for only $30 for a limited time! Follow up with ALL customers from the last year. Every single person who has purchased from you since last Thanksgiving gets a call, message or email. Look up what they purchased, see if they need more, suggest complimentary items, ASK them to book or purchase.
  8. Try a different platform to reach out on. If you’re already using the standards (Facebook, Instagram and Pinterest), take a look at things like Reddit and Quora. You can find tons of new customers by making connections the same way you do on other social media platforms.
  9. Call businesses. Especially small businesses, with a small staff. Ask about holiday employee gifts. You probably have some ideas you could put together on flyer to send out to businesses in your area. You can even offer to make an order it’s own party, if it’s large enough, so the boss (or whoever is doing purchasing) gets the hostess rewards.
  10. Get to know receptionists at area businesses. These are the gatekeepers. They’re the ones who decide who get in the door and gets to talk to people. Bring them samples, offer them a catalogue or basket party, with them as the hostess to get the rewards. I always found it super easy to shop like that while on break at the office.
  11. Use video. All over the place. We should see and hear you every time we open a social media platform! But remember, it’s not always about sales, you’re providing VALUE of some kind… for FREE. Then you get the sales coming in. Video/live is the best way to get yourself out there organically, so you should be doing it a few times a week at least.
  12. Get into the spirit! This year, that’s a little hard. It just doesn’t feel much like the holidays when you can’t get family and friends together as in previous years. It’s been a rough year for many and they’re struggling to get into it. So, give them a bit of a boost. Go live with elf ears, Santa hats, tree, lights and carols. Use props to show your Christmas spirit and hope others get infected with it.
  13. Do a last minute shopping live. The FINAL day before you can place orders or ship them in time for Christmas delivery. Go live. All sales must be made by a deadline. Maybe offer a prize or two for watching live. Sell product you have on hand, or products you are sure you can get to them by the holiday. Send invoices out and put in orders on your website yourself if products need to be ordered.
  14. Consistently show up on social media. Engage with people. Talk about the holidays and shopping, it’s an easy and natural lead-in to asking for a sale. CinchShare makes it easy to schedule and they give you great content graphics too. Use this link for a free 30-day trial. Pay attention to what others are posting on social media. I’m always looking for ideas for gifts and asking my friends on Facebook. People are also posting ideas and tagging friends and family for a not-so-subtle hint about what they want. You may have the item they’re wanting! If you see things like this, start up a conversation. It’s a natural lead-in.
  15. Have holiday party ideas ready and offer options to hostesses for their online parties. It’s a fun way to put a little extra into the party and get more engagement (and sales!)
  16. Offer a wish list. Let your customers tell you what they’d like and put people into contact with you who want to shop for them. It’s a great way for men to purchase gifts, they are notoriously last-minute shoppers and nobody likes gifts purchased from Walgreens at 9 pm on Christmas Eve!
  17. Create urgency. The time for shopping doesn’t last forever and we’re already into it, so they need to get it done! Let people know about shipping deadlines, limited quantities, sale endings, etc. Get them to make the purchase NOW while they’re thinking about it, rather than waiting until later “when they have a minute”.
  18. ASK. I have to put it as the first and last item on the list. Ask everyone you see or talk to. You can do it in non-spammy, non-annoying ways. But every sale you don’t ask for is a sale you don’t get. Nobody is going to smack you for asking, the worst they can do is say no. So get out and ask ALL the people!
  19. Create urgency. The time for shopping doesn’t last forever and we’re already into it, so they need to get it done! Let people know about shipping deadlines, limited quantities, sale endings, etc. Get them to make the purchase NOW while they’re thinking about it, rather than waiting until later “when they have a minute”. 
  20. ASK. I have to put it as the first and last item on the list. Ask everyone you see or talk to. You can do it in non-spammy, non-annoying ways. But every sale you don’t ask for is a sale you don’t get. Nobody is going to smack you for asking, the worst they can do is say no. So get out and ask ALL the people! 

Which of these tips have you already been using? Which are you going to put into play now? Any other tips or ideas you’d like to share?

Here are a couple more posts you may find helpful!

Finding Hostesses
Who is Your Target Market?

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